Know as the "advertising man, " David Oglivy, gives us an interesting and lively look into his life before and after his rise in the advertising world. His creative writing recounts the ups and downs of his adventures in a half dozen jobs and stories he experienced. Oglivy's story recounts an eventful and exciting life of one of the business greats of this century.
Hardcover
,
196 pages
Published
January 30th 1997
by John Wiley & Sons, Inc.
(first published 1978)
An interesting but rather self-congratulatory look into the great copywriter's life. The autobiography covered the major milestones of David Ogilvy's life fleetingly with his witty and eccentric thoughts peppered within. If you are looking for inspiration and clues as to how he became an advertising giant, you would have to dig hard with this book.
Quick and easy read. A guy who is interested in others and has an ability to describe them interestingly. He has intermingled with some fascinating people, or at least it seems so from his descriptions. Good account of his early schooling; the memories and impact lingered. Not his greatest work but glad I read it and would consider buying it.
Such a random book. In the last chapter Ogilvy lists 50 of his best friends, writes a list of his favorite words, some of his favorite recipes, and concludes with the list of clients.
Finally, a good book. This guy is a super star.
He opened his ad agency after trying and failing to be basically Amish among other wild career choices.
David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
david ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of s
David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
david ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion." He returned to England to sell cooking stoves, door-to-door.
Ogilvy's career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it "probably the best sales manual ever written"). Among its suggestions, "The more prospects you talk to, the more sales you expose yourself to, the more orders you will get. But never mistake quantity of calls for quality of salesmanship."
In 1938, Ogilvy emigrated to the United States, where he went to work for George Gallup's Audience Research Institute in New Jersey. Ogilvy cites Gallup as one of the major influences on his thinking, emphasizing meticulous research methods and adherence to reality...
...more