The maverick inventor of the bagless vacuum cleaner recounts how he succeeded against the odds to become the UK's leading entrepreneur. This inspirational autobiography tells the remarkable story behind James Dyson and his most successful invention to date: the Dual Cyclone bagless vacuum cleaner. With little or no support, Dyson endured years of personal struggle and fina
The maverick inventor of the bagless vacuum cleaner recounts how he succeeded against the odds to become the UK's leading entrepreneur. This inspirational autobiography tells the remarkable story behind James Dyson and his most successful invention to date: the Dual Cyclone bagless vacuum cleaner. With little or no support, Dyson endured years of personal struggle and financial crisis before his unswerving optimism and self-belief won him spectacular success. This is a story of personal and business triumph over the established multinational companies that tried to halt his progress.
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Paperback
Published
December 7th 2000
by Texere Publishing
(first published 1997)
dyson is an inventor, designer, engineer, entrepreneur, and iconoclast. he invented the dyson vacuum cleaner (amongst other products). dyson pulls no punches, and his candor is refreshing - there are no sound bites here. i found myself laughing out loud at least once a chapter. if you're into thinking differently about the "proper" way of doing anything (running a company, building a product, etc etc), i'd recommend this book. i wanted to give it 4.5 stars (otis, half stars please :) but gave it
dyson is an inventor, designer, engineer, entrepreneur, and iconoclast. he invented the dyson vacuum cleaner (amongst other products). dyson pulls no punches, and his candor is refreshing - there are no sound bites here. i found myself laughing out loud at least once a chapter. if you're into thinking differently about the "proper" way of doing anything (running a company, building a product, etc etc), i'd recommend this book. i wanted to give it 4.5 stars (otis, half stars please :) but gave it 5 because I LOL'ed like a n00b AOLer so often.
my notes:
Dyson:
7: it is only be remaining as close as possible to the pure function of the object that beauty can be achieved.
7: Anyone can become an expert in anything in six months.
7: After the idea, there is plenty of time to learn the technology.
38: the only way to make a genuine breakthrough is to pursue a vision with a single-minded determination in the face of criticism.
39: the mere fact that something had never been done before presented no suggestion that doing it is impossible.
42: in a world of spreadsheets and accountants, advertising and shiny-suited businessmen, we are growing timid, afraid of our potential for creation.
48: Brunel would wake up and say to himsef, "i want to design the first ocean-going vessel with a screw propeller, it'll look great, be hugely efficient, and change the world." he didn't wake up and think "i think i'll try mixing a few more oats in with the horse's feed and see if it makes the cart go faster."
56: the root principle was to do things your way. it didn't matter how other people did it. it didn't matter if it could be done better. the trick is not to keep looking over your shoulder at others, or to worry, even as you begin a project, that it is not going to be the best possible example of its kind. as long as it works, and it is exciting, people will follow you.
126: there is no such thing as a quantum leap. there is only dogged persistence - and in the end you make it look like a quantum leap. ask the japanese.
168: the japanese put no faith in individualists, and live in an anti-brilliance culture. they know full well that quantum leaps are very rare, but that constant development will result, in the end, in a better product.
176: i am constantly amazed at the way businessmen seem quite happy to treat designers, an approach they would never take with, say, accountants or lawyers. they seem to perceive design as some sort of amateur indulgence, a superfluous frippery in which everyone can chuck in their opinions and to hell with the designer.
195: the thing about inventing is that it is a continual and continuous process, and it is fluid. inventions generate further inventions. in fact, that is where most inventions come from. they very rarely come out of nothing.
203: the edisonian principle: keep testing and retesting and believe only the evidence of your own eyes, not of formulae or of other people's opinions. you may have to fly in the face of public opinion, and market research. they can only tell you what *has* happened. no research can tell you what is *going* to happen.
253: companies are built, not made.
259: a man in jeans and a t-shirt has nothing to hide behind - and will not feel compelled to hide behind conformity in anything else.
261: people wear a suit because if you look the part, if you look efficient, look sober and reliable, people will assume that you are, and you can get away with being inadequate. show up for a marketing meeting in your underpants, though, and you have to be pretty damned impressive to pull it off. i want people to make their judgements abut me for deeper reasons than what i wrap myself in to keep out the cold.
What a brilliant and inspiring book. It shows what a great and hard journey it is to be modern time inventor. You need very clear vision, strong character and a lot of faith in your product - because if you don't have faith no one else will. And if you have a good supporting system in place you just might make it.
I have long been a fan of the Dyson vacuums because they worked better than anything I have ever heard of (though I've yet to get one). Thus, when I saw this book sitting calmly on the library shelf, I reached out to it in wonder. I knew that Dyson raised himself from practically nothing, yet became a force to be reckoned with in the world of vacuums. I was curious as to the more in-depth story behind it. What I got was that as well as a touching insight to the depth of character, intellect, and
I have long been a fan of the Dyson vacuums because they worked better than anything I have ever heard of (though I've yet to get one). Thus, when I saw this book sitting calmly on the library shelf, I reached out to it in wonder. I knew that Dyson raised himself from practically nothing, yet became a force to be reckoned with in the world of vacuums. I was curious as to the more in-depth story behind it. What I got was that as well as a touching insight to the depth of character, intellect, and sheer bull-headedness it takes to succeed in a world of cut-throats.
Dyson writes in a no-nonsense, tongue-in-cheek sort of way. I confess, I found myself laughing out loud more than once. Besides making those stare at me in confusion, I would share with them parts of the Dyson story on the plane, in cafes, and where ever else I found a few moments to read the book. Sharing just a few paragraphs of this work would make others smile and become interested in the man and the machine as well. Yes, it is that well written.
But, is it an autobiography about the man, the machines or the company? It's hard to separate one from the other, honestly. Dyson is the machine and the beating heart of the company. Yet, he seems to be driven by an utter hatred of dust and debris and love of the wonderful vacuum that can get rid of it. So, in the end, the book is about all three. Dyson starts off telling a little bit about himself which explains his driving need to succeed, as well as his love of design. He then continues on to tell of his misfortunes in university life and his stumbling through until he found his calling as a designer that learns engineering on the side. He explains how Jeremy Fry paved the way for an unconventional, honest, and very good way of doing engineering and design, which Dyson makes his own today in Dyson Appliances. And then, the story really takes off.
At this point you start to realise that Dyson is more than just an average person. He's an average person with stubborn willfulness that can make beautiful, functional, and practical roll into one thing. This starts with the Ballbarrow, which is a redesign of the dysfunctional wheelbarrow. It's made to work much easier across an array of ground without getting stuck in the mud, not rust, and actually hold things within it so the items being transported don't slosh about. During the time he successfully makes this a business, he learns painful lessons about business partners and untrustworthy snake oils salesmen. When he recounts the tale, it is with the honesty of someone that has been there, suffered through, and is stronger for it all.
Only after this setup do we get to the epic tale of the vacuum. And, I do mean epic. The tale ranges all around the globe from Japan to Canada, America and finally back to Europe. It ranges from drudgery of starting out, fighting through realms of cut throat bastard business people that try to cheat and steal (and in some cases do) to a final nearly fairy tale like success at the end. Throughout it all, though, Dyson pulls no punches. He tells you straight what it was like, what he had to endure, and that the only way it worked is because he ground his heels in and worked through it.
Throughout the book, Dyson reminds you that it's function and form over cheesy, grotesque advertising that make a product worth it. He reminds you that it's hard work, not a magic pill that will see it through to the end. He also reminds you that breaking the mould is often times better than being a copied part of the system. Being unique is a strength in business from the first ideas through the sweat and tears to the happy ending.
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Persistent character and very patient family to have survived the challenges of creating a new product and bringing it to market. Normal people would have surrendered earlier. I was annoyed by his tendencies to generalize about national characteristics, his imitations of Japanese pronunciation, his repetitive harangues regarding Thatcher politics and finally his constant use of British slang. Perhaps he hadn't imagine his book would receive an International audience. But then I had to order it f
Persistent character and very patient family to have survived the challenges of creating a new product and bringing it to market. Normal people would have surrendered earlier. I was annoyed by his tendencies to generalize about national characteristics, his imitations of Japanese pronunciation, his repetitive harangues regarding Thatcher politics and finally his constant use of British slang. Perhaps he hadn't imagine his book would receive an International audience. But then I had to order it from the UK (so perhaps it's my fault for choosing a British book). There are useful lessons for anyone with an inventive personality--be prepared for bankruptcy; great wealth is rare and much delayed.
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I read this when I was on holiday and it happened to be in the rented cottage. Consequently it was an early edition from the mid-90s. I found James inspiring. I loved what he was doing at his factory and his new ways of business. As it was still early on in his success story, I felt rather depressed through most of the book at so much of the dreadful behaviour shown towards him. I thought James was magnificent in the way he persevered and lived his values but my goodness me, the sharp practice a
I read this when I was on holiday and it happened to be in the rented cottage. Consequently it was an early edition from the mid-90s. I found James inspiring. I loved what he was doing at his factory and his new ways of business. As it was still early on in his success story, I felt rather depressed through most of the book at so much of the dreadful behaviour shown towards him. I thought James was magnificent in the way he persevered and lived his values but my goodness me, the sharp practice and corruption shown towards him made me feel very depressed. I can't see much has changed unfortunately.
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What an inspiration. This Dyson faced so many challenges that makes me marvel he tenacity and persistence. What I've learnt?
1. Doing things unconventional is not only fine but good!
2. I'm the Bean counter that Dyson seems to be so wary about. I need to recognise the creative kinds around me and facilitate them rather than stiffle them with my analytical needs.
3. The amount of legal problems he handle just gives me the resolve to not be dishearten if I ever have to go through that.
This is an entertaining read for anyone, and I would recommend it whether you love Dyson's, you're an entrepreneur or just generally interested in business. It is the best business book I have ever read - purely because Dyson's business isn't about money, but is about the product and the customers. The world would be a better place if more businesses had this approach!
Sir Jame's Autobiography is an amazing candid writing by one of my favourite entrepreneurs & designer. A straight a shooter as they get and a guy who appears to still to get his hands dirty and toss back the odd beer - all while being knighted and a billionaire (two things he probably could care less about).
This book should have been a best-seller. It start slow and maybe boring but it gets very engaging quickly. There are alot of thing to learn from this book, how to think differenty, the Adisonian way of making new things, chasing your dreams and many other amazing stories.
Entertaining and interesting read, written in 2007 it seems like he totally saw the financial crisis coming. Lots of good points about inventions, iterative development and creating businesses.