That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal
"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
I learned two major things from this book: the power of branding, and the fact that Richard Branson has balls of solid steel.
Branson is one of the great entrepreneurs of our era, and it was truly inspiring to hear his story in his own words. A kid who skipped college and dove straight into business, and time and time again proved he can succeed with a lot of will, determination, and his maverick ability to take big bets and win. Bransons' success is nothing short of inspirational.
I had no idea
I learned two major things from this book: the power of branding, and the fact that Richard Branson has balls of solid steel.
Branson is one of the great entrepreneurs of our era, and it was truly inspiring to hear his story in his own words. A kid who skipped college and dove straight into business, and time and time again proved he can succeed with a lot of will, determination, and his maverick ability to take big bets and win. Bransons' success is nothing short of inspirational.
I had no idea until reading this how powerful the Virgin brand is, or how many businesses they have gone into. They effectively function like a VC, except they also lend their brand (and perhaps some infrastructure too). Each business is a subsidiary, given its leaders the freedom to move fast and achieve their goals without being slown down by needing permission from the mother ship. This is brilliant. Many of the businesses also complement each other in profitable ways - such as how Virgin Travel and Virgin Atlantic complemented each other.
Branson is a risk-taker. When Virgin Records was about to run out of cash, instead of scraping what he had left to limp on, he scraped it together to make a big bet. It's kind of like going all-in in poker when your chips are getting low - better than losing slowly!
But the difference with Branson is that he didn't take the risks blindly. When he started the airlines he spent considerable effort leasing the airline for 1 year and limiting his downside.
One thing I loved about Branson, is he was not afraid to bluff. This was first illustrated early in the book when, learning about a plot to force him out of Student, he acted pre-emptively and told the leader that he had already switched the teams mind - when instead he had no idea how far along the plot actually was. We see this time and time again - Branson is able to divine where things are going, and negotiate on points he isn't even wholly sure about.
Branson detailed a lot of his crazy ballooning adventures, which I wasn't so into. I wanted to hear how he built Virgin. Although I did appreciate that his passion for ballooning did lead to several advances in airplane technology.
The end of the book went into a lot of detail of how Branson is giving back to the world - which I respect a lot - any billionaire worth their salt should do that, but it was great to see him embrace the challenges with the same zeal he embrace business. From climate change to Virgin Fuel to Virgin Galactic, Branson is thinking hard about our planet and where its going and how to get us there. And of course, if Virgin Fuel does well it will only help his airline business - so not a bad bet.
Excellent autobiography. Mr. Branson has a lot in common with Sam Walton and Ray Crock, except Mr. Branson has a more magnetic personality that he's used to his advantage in the age of mass media. Like all great men, he is a man of his time, and used his adventurous rebellious persona to promote himself and his brand.
His story is insightful, motivational, and more importantly - useful.
Like Walton and Crock, Branson's growth always was happening with bankers in the background
Loosing My Virginity
Excellent autobiography. Mr. Branson has a lot in common with Sam Walton and Ray Crock, except Mr. Branson has a more magnetic personality that he's used to his advantage in the age of mass media. Like all great men, he is a man of his time, and used his adventurous rebellious persona to promote himself and his brand.
His story is insightful, motivational, and more importantly - useful.
Like Walton and Crock, Branson's growth always was happening with bankers in the background knocking at his door - up until he sold Virgin records for over $1B USD (mostly cash) and therefore had the solid collateral to borrow and do whatever he wanted.
There aren't many lessons for an entrepreneur to learn from Branson's post "Virgin Records" sale, and he admits that --- few are ever fortunate enough to make it to that scale. However, he points out many practical, no nonsense management ideas.
Most importantly, Branson always focused on his employees, on working hard and having fun, and on living up to high business standards - even when British Airways actually hired private investigators and PR teams to destroy his image, creditability and ultimately his ability to finance Virgin Airlines.
If you need another reminder to: SCREW IT, LET'S DO IT - then give Branson's autobiography a read. I'll definitely re-read this one some day.
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"I am yet to read an autobiography of an entrepreneur, which has been written so magnetically. It feels like that I was very much a part of Sir Richard Branson's journey from his boyhood to being one of century's most successful and chic business man, who happens to be having his feet firmly entrenched on the ground. Richard's humble beginning and the numerous sticky situations that he got into during the initial period of his entrepreneurial endeavors, did not deter him from reaching the awesom
"I am yet to read an autobiography of an entrepreneur, which has been written so magnetically. It feels like that I was very much a part of Sir Richard Branson's journey from his boyhood to being one of century's most successful and chic business man, who happens to be having his feet firmly entrenched on the ground. Richard's humble beginning and the numerous sticky situations that he got into during the initial period of his entrepreneurial endeavors, did not deter him from reaching the awesome heights that he has reached today. A must read for all entrepreneurs, students, executives, bureaucrats and politicians. "
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I hv long admired branson, so in 2000, when i saw this book at a footpath wala in CP in Delhi, i immediately latched on to it!
The book is an immensely enjoyable, almost no holds barred autobiography of Branson's mercurial rise from a school drop out to the owner of Virgin Atlantic and many other companies, n how he kept building n rebuilding his businesses despite all odds.
Branson has spared nobody, including himself, nor has he let go of any chance to remember those who stood by him!
However, i
I hv long admired branson, so in 2000, when i saw this book at a footpath wala in CP in Delhi, i immediately latched on to it!
The book is an immensely enjoyable, almost no holds barred autobiography of Branson's mercurial rise from a school drop out to the owner of Virgin Atlantic and many other companies, n how he kept building n rebuilding his businesses despite all odds.
Branson has spared nobody, including himself, nor has he let go of any chance to remember those who stood by him!
However, i was fascinated by the open accounts of drugs and free love that he mention - for a 20 yr old small town (i am from allahabad, which is as conservative as the best of 'em) male, this was an eye opener. here was this chap who quit school (we cant even miss extra tuition, and then by his efforts had now become known as 1 of the poster boys of entrepreneurship, and look at the fun he has had all the time! by god, this was the life to be lived!
Again, a recommended textbook for all the constipated (do i mean conservative?) frogs in the well that a lot of my generation (and all of our parents' i ges)remain!
For the rest, just go read it - its roaring fun! :)
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This book was absolutely phenomenal. If you ever want to live your life vicariously through a book, this would be the one to do it with. This might be my favorite book ever. It is so incredibly inspirational as well as fascinating and captivating. I was ensnared from the prologue. I lost sleep, read on the subway, I even read walking the streets of Times Square! It was amazing! It was written very well, and tells a great story. This autobiography goes through all of his life, generally chronolog
This book was absolutely phenomenal. If you ever want to live your life vicariously through a book, this would be the one to do it with. This might be my favorite book ever. It is so incredibly inspirational as well as fascinating and captivating. I was ensnared from the prologue. I lost sleep, read on the subway, I even read walking the streets of Times Square! It was amazing! It was written very well, and tells a great story. This autobiography goes through all of his life, generally chronologically, going back when it makes sense for story arc purposes. I would recommend this to any entrepreneur, small business owner/dreamer, or any person who just needs a boost that says, "Anything is possible!" I would greatly recommend this book!
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A thoroughly enjoyable, intimate, and inspiring account of one of the world's greatest entrepreneurs. An excellent mix of business, adventure, and personal anecdote keep the book fresh and engaging. However, despite offering a detailed view of his business philosophy and practices, the scale of his achievements, and the persistence and confidence with which they are executed are still beyond understanding. In fact, the highly personalised delivery masks the reality that his endeavours are suppor
A thoroughly enjoyable, intimate, and inspiring account of one of the world's greatest entrepreneurs. An excellent mix of business, adventure, and personal anecdote keep the book fresh and engaging. However, despite offering a detailed view of his business philosophy and practices, the scale of his achievements, and the persistence and confidence with which they are executed are still beyond understanding. In fact, the highly personalised delivery masks the reality that his endeavours are supported by a large and talented workforce, and so the significance of talent, timing, luck, and the support of others, is genuinely blurred. There is no shortage of personality and charisma throughout the narrative, but I was left wishing the book captured more of the sense that we were a fly on the wall... relaying the nuances of his interactive style, the persuasion he applied to others, and the passion with which he cradled his vision. All the same, I've walked away charmed, encouraged, and pleasantly humoured, by this superbly written account of a truly unique individual. An outstanding autobiography.
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A lot of CEOs have written, or had written for them, biographies extolling their extraordinary lives, their struggles to reach the top, the secrets of their incredible business acumen. Very few of them ever made as much money as Richard Branson, and none of them ever had so much fun with it.
Branson is the most amazing character, highly focussed but with a vast range of interests, a James Bond in a jumper. But what really makes him unique among the captains of stratospheric enterprise is that he
A lot of CEOs have written, or had written for them, biographies extolling their extraordinary lives, their struggles to reach the top, the secrets of their incredible business acumen. Very few of them ever made as much money as Richard Branson, and none of them ever had so much fun with it.
Branson is the most amazing character, highly focussed but with a vast range of interests, a James Bond in a jumper. But what really makes him unique among the captains of stratospheric enterprise is that he seems to have remained a genuinely likeable human being.
Am I jealous of his money, luck, success and adventures? Damn right. I should declare I once had a publishing contact with Virgin Books from which, after far too much effort, I made not a cent thanks to creative differences with a clueless control freak of a Virgin editor. Branson would have forged on and against-the-odds quickly turned the experience into an triumph. I forged on. But I still think he's a hero.
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What struck me most in the book is 'Virgin is not a big group - it's a big brand made up of lots of small companies. Our priorities are the opposite of our large competitors'. Convention dictates that a company should look after its shareholders first, its customers next, and last of all worry about its employees. Virgin does the opposite. For us, our employees matter most. It just seems common sense to me that, if you start off with a happy, well-motivated workforce, you are much more likely to
What struck me most in the book is 'Virgin is not a big group - it's a big brand made up of lots of small companies. Our priorities are the opposite of our large competitors'. Convention dictates that a company should look after its shareholders first, its customers next, and last of all worry about its employees. Virgin does the opposite. For us, our employees matter most. It just seems common sense to me that, if you start off with a happy, well-motivated workforce, you are much more likely to have happy customers. And in due course, the resulting profits will make your shareholders happy.' Nothing more to add. I share this axiom to the utmost!
А вообще... Читала в переводе, притом, в любительском, сокращенном и весьма посредственном... Так что переводчика на мыло, а Р. Брэнсону за его "философию" готова пожать руку )
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What type of person would you imagine Richard Branson to be? That's exactly how he came across in his auto-biography. Cheeky and sensationalist.
It was interesting to read how his businesses developed and how he sought to take on the big dogs, namely British Airways and GTech lottery. The hot air balloon adventures were also fascinating.
Branson is dyslexic, which gives insight into his business success. His brain had to develop ways to 'get around the system' to function properly in life and scho
What type of person would you imagine Richard Branson to be? That's exactly how he came across in his auto-biography. Cheeky and sensationalist.
It was interesting to read how his businesses developed and how he sought to take on the big dogs, namely British Airways and GTech lottery. The hot air balloon adventures were also fascinating.
Branson is dyslexic, which gives insight into his business success. His brain had to develop ways to 'get around the system' to function properly in life and school. This system of innovative thought is second nature or instinct to Branson. He oftentimes referred to the fact that he can size up a business proposal or person in the first 30 seconds. I attribute this to how his brain developed ways to cope with dyslexia.
The last 100 pages were rambling and boring. A semi-interesting read that makes me want to give Virgin Airways a try at least once.
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Richard Branson is one of the persons everyone who's interested in business should read. Book is a detailed history describing in detail how Virgin empire was build. From Branson's early Student magazine, Virgin records till combat with British Airways.
In addition to details how the business was developed, what were the challenges and success factors, you get to know Richard's personality in detail. His attitude towards relationships, personal goals and romantic relationships...
I am leaving yo
Richard Branson is one of the persons everyone who's interested in business should read. Book is a detailed history describing in detail how Virgin empire was build. From Branson's early Student magazine, Virgin records till combat with British Airways.
In addition to details how the business was developed, what were the challenges and success factors, you get to know Richard's personality in detail. His attitude towards relationships, personal goals and romantic relationships...
I am leaving you to read all the contents of this great book. But want to stress that biographies are the best way to self improvement, and Richards biography is the biography to read. So buy it, download it, or Kindle it, and enjoy.
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Когда-то раньше я восхищался Ричардом Брэнсоном, его компанией и его деятельностью. Но сейчас жалею об этом.
Отчасти списываю свою привязанность на эпидемию подражания, неопытность и молодость суждений. Сейчас же, повзрослев, многое переоцененное из старого и способен глядеть на вещи и людей совсем иначе, более критичнее и Брэнсон часто отталкивает от себя своим мировоззрением и действиями. Нет я далеко не консерватор, но стиль хиппи-миллиардера и часто грубого и дурного эпатажа считаю не всегда
Когда-то раньше я восхищался Ричардом Брэнсоном, его компанией и его деятельностью. Но сейчас жалею об этом.
Отчасти списываю свою привязанность на эпидемию подражания, неопытность и молодость суждений. Сейчас же, повзрослев, многое переоцененное из старого и способен глядеть на вещи и людей совсем иначе, более критичнее и Брэнсон часто отталкивает от себя своим мировоззрением и действиями. Нет я далеко не консерватор, но стиль хиппи-миллиардера и часто грубого и дурного эпатажа считаю не всегда уместным. Он для меня человек "перекати-поле" и весьма непостоянная личность, а это плохо в любом бизнесе.
Но должен и признать, что Брэнсона есть некий взгляд на жизнь и бизнес о котором стоило бы узнать другим предпринимателям и научится отчасти смотреть на мир бизнеса с его глаз.
Ричард Брэнсом считаю весьма эгоистичный, хитроват и совсем неоднозначный человек и быть похожим на него я бы мало кому желал. А книга "Теряя невинность" вряд ли будет настолько полезна чем часто её резюмируют во многих обзорах. Те же кто так делает наверное находились на на том же этапе как и я когда-то. Хотя у каждого может быть своё мнение и я то уж точно не последняя инстанция. Выбор за вами конечно же...
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This autobiography could use more editing, especially in the latter chapters, when Mr. Branson tended to ramble. But overall, I find that I like this man because he never forgets to be charitable despite being an astute businessman.
In this book, the adventurer/entrepreneur reveals that he started a student advisory center when he was just establishing his Virgin retail business and after being in a situation where he was forced to find a doctor who would charge less money for a medical problem
This autobiography could use more editing, especially in the latter chapters, when Mr. Branson tended to ramble. But overall, I find that I like this man because he never forgets to be charitable despite being an astute businessman.
In this book, the adventurer/entrepreneur reveals that he started a student advisory center when he was just establishing his Virgin retail business and after being in a situation where he was forced to find a doctor who would charge less money for a medical problem he wasn't ready to deal with. As a student, he had this vision very early on of creating services that would especially respond to the needs of the cash-strapped students. But his insight on the customers' needs can only be attributed to his intuition. When he was selling records, he knew that making his store comfortable by putting sofas, listening booths, and hiring equally sensitive sales clerks, would bring in more customers. The Virgin record store in London and later all over England and big markets in Europe, was the Starbucks of its time.
Was that all his secret to success----being intuitive and knowing when to grow his business?
Business is a fluid thing, according to Branson. He doesn't do much business planning, but feels his way through the ups and downs. When the post office temporarily stopped sending his mail-order records, he rented store space. When the artists started appreciating his in-store marketing promotions of their albums, he decided to serve them by building a recording studio, again, with all the comforts that would make musicians want to record their music in his studio, and not in others. And when the retailing and recording businesses have reached their peak, he decided to own an airline. Of the latter, he said that it captured his imagination.
It's true that Branson did everything his way, but he also had help from friends who are also his business partners. He valued their counsel and gave them the privilege to own shares in his private company. Hiring the right people was one of the keys to his success. I believed him when he admitted that he knows whether to trust a person within 60 seconds of meeting him.
I selected this book because after reading a few blogs written by Branson himself, I felt that he has this fatherly quality about him despite his being very modern and advanced in his business ventures. And he has proven this in his decisions to nurture his start ups and to see them through their growth and eventual maturity.
Recommended for people who might need convincing about the power of intuition and those who believe that a little competition is needed to make services better for everyone.
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I was disappointed by this book, probably because my expectations about it heavily differed from the actual delivery that was intentional, by design.
This book is about personal journey through life, reminiscences about author's businesses, partners and major victories/battles. A significant part of the book is comprised of author's dangerous grand travels on sea and in the air; the last third of the book is devoted solely to personal travel diary.
Disappointingly for me, this book is NOT about
I was disappointed by this book, probably because my expectations about it heavily differed from the actual delivery that was intentional, by design.
This book is about personal journey through life, reminiscences about author's businesses, partners and major victories/battles. A significant part of the book is comprised of author's dangerous grand travels on sea and in the air; the last third of the book is devoted solely to personal travel diary.
Disappointingly for me, this book is NOT about how exactly Branson arrived at his strategic decisions, what were the reasons for his biggest failures/lessons, what are his recommendations about starting up and running businesses. Almost no concrete insight into practical side of the business, in other words - a strange result of writing a businessman's biography!
This book should has been titled "Mr R. Branson's extreme travel adventures with some other memories thrown in" with subtitle "No insight into his tremendous entrepreneurial skills whatsoever."
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Branson is one of the very few people, about whom I started with a low opinion and ended up admiring greatly.
I think I first noticed Branson when he came to Mumbai (in 2003?) to promote VirginAir; Well he was all over the place, on top of the plane posing with models, in the Mumbai local with 'Dabbawalahs'; obvious marketing stunts; According to my worldview at that time, those public stunts were reason enough to not take him seriously.
I think it was Atanu's admiration of him that tipped me to t
Branson is one of the very few people, about whom I started with a low opinion and ended up admiring greatly.
I think I first noticed Branson when he came to Mumbai (in 2003?) to promote VirginAir; Well he was all over the place, on top of the plane posing with models, in the Mumbai local with 'Dabbawalahs'; obvious marketing stunts; According to my worldview at that time, those public stunts were reason enough to not take him seriously.
I think it was Atanu's admiration of him that tipped me to the great personality of Branson; It all starts with Atanu spotting a VirginAtlantic's plane named 'Tubular Belle' in an airport. He admires Branson's 'zany' sense of humor, and goes onto explain where that name comes from, the album 'Tubular Bells' that made a lot of money for Virgin Music. He goes onto talk about Branson's book 'Screw it, let's do it'.
Branson presents his story pretty honestly in this book. He candidly mentions how he duped customs to evade taxes on few truckloads of records during the early days of his record business. He eventually gets caught, and that experience teaches him a great lesson never to play with law.
His adventures traveling around the world in a hot air balloon are really amazing. 'Virgin Galactic' speaks of the great vision, and audacity of the man.
The story of how he had become the owner of Necker Island has several gems:
He gets stranded in an airport in the caribbean(?); it was the initial days of
Virgin Music
, and he doesn't have a lot of money. He hires a charter plane to go to his destination, sells the seats on the plane to other stranded passengers.
The asking price for Necker was around £5 million (?), he doesn't have money even remotely close to that range. He offers £150,000(?) :). The estate agent almost throws him out of that place. Eventually, the owner of the Necker sells it off to Branson for around £200,000(?).
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Video review:
http://www.bookvim.com/2009/06/losing...
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What I learnt from this book is that business, if approached the right way, can lead to a FUN and exciting life.
Richard Branson exemplifies better than anyone what happens when you combine the passion to follow what you love with the determination to get it materialized no matter what.
From reading his autobiography, he seems a humble man, grounded despite his tremendous success. Respectful, open-minded and with a courage to live Life to t
Video review:
http://www.bookvim.com/2009/06/losing...
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What I learnt from this book is that business, if approached the right way, can lead to a FUN and exciting life.
Richard Branson exemplifies better than anyone what happens when you combine the passion to follow what you love with the determination to get it materialized no matter what.
From reading his autobiography, he seems a humble man, grounded despite his tremendous success. Respectful, open-minded and with a courage to live Life to the fullest unlike 99.99% of the population.
His adventures range from setting up his first publishing business at age 16, to his corporate espionage battles against British Airways and his balooning trips all over the world.
Relationships have a major role in the book - a good testament that the journey is more important than the destination.
Branson does not preach the laws of business, he just shares how he has done it and hopes we can get a glimpse of what ingredients have made the difference.
There is no cookie-cutter approach. Business is to be lived in the trenches.
Losing My Virginity by Richard Branson is an entirely wonderful read about the life of the millionaire founder of Virgin.
His rags to riches story goes beyond mere interesting to the realms of utterly astounding. If given the book with no cover or title and no familiarity with the names in the novel, one might be forgiven for thinking this book was entirely fiction as it seems far too incredible a story to ever be real.
Richard Branson it seems has lived a life that belongs in th
Wow! What a life!
Losing My Virginity by Richard Branson is an entirely wonderful read about the life of the millionaire founder of Virgin.
His rags to riches story goes beyond mere interesting to the realms of utterly astounding. If given the book with no cover or title and no familiarity with the names in the novel, one might be forgiven for thinking this book was entirely fiction as it seems far too incredible a story to ever be real.
Richard Branson it seems has lived a life that belongs in the pages of a novel more so than a non-fiction autobiography. With adventure, danger, women, celebrity, money and a great deal of name dropping, this story is fast paced and intriguing from the first page right through to the end.
Whether you like him or loathe him, agree with his business decisions or think he was mad, this is a story everyone should read if for no other reason than inspiration to live your life. I have come away from this book with a renewed desire to live life to its utmost and reach for impossible goals because if there is one thing this story book proves it is that action packed and amazing lives don't just live on the fiction shelves of your local book store.
Overall this is an inspiring and wonderfully enjoyable read and I will happily recommend it to anyone.
This review has been hidden because it contains spoilers. To view it,
click here.
I read this book towards the end of my time at college back in 2006. Somebody that I knew recommended it to me so it became the first auto-biography that I had read.
I remember that it was a highly engrossing read because Branson does give a good insight into his up-bringing and how his parents brought him up by setting him challenges thus creating a sense of adventure that would lead to be a hallmark in his future life as a business man.
His account of the struggles that took place between Virg
I read this book towards the end of my time at college back in 2006. Somebody that I knew recommended it to me so it became the first auto-biography that I had read.
I remember that it was a highly engrossing read because Branson does give a good insight into his up-bringing and how his parents brought him up by setting him challenges thus creating a sense of adventure that would lead to be a hallmark in his future life as a business man.
His account of the struggles that took place between Virgin Airlines/British Airways/Laker Airways makes good reading because it was very intense both in a business and personal sense as B.A. would eventually go on to lose their monopoly over the airline trade.
Branson's account of when he got surprised by Phil Collins in a taxi is memorable and certainly a particular chapter I'd go back and read again. There are several chapters that I'd back over and I'd say that it is one of those books that you may want to re-read because you wonder "Did he really just do that?".
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I stayed enthralled and read the entire book in almost two days.Richard Branson,founder of the Virgin business empire, is a father of risk taker,a paragon of entrepreneurship, and a genius who has inspired English culture and lifestyles.
This book includes the birth of Virgin records, Virgin Atlantic Airways,Virgin Music and many more such astounding ventures.
He's life filled with challenges, interesting adventures, dreadful crises and stupendous money.
The splendid lessons I conned from this bo
I stayed enthralled and read the entire book in almost two days.Richard Branson,founder of the Virgin business empire, is a father of risk taker,a paragon of entrepreneurship, and a genius who has inspired English culture and lifestyles.
This book includes the birth of Virgin records, Virgin Atlantic Airways,Virgin Music and many more such astounding ventures.
He's life filled with challenges, interesting adventures, dreadful crises and stupendous money.
The splendid lessons I conned from this book are :
. No venture,No gained.
· Never give up.
· Push your self beyond limits·
. Think of possibilities.
. Do exactly inverse as practiced by present companies.
. Don’t ever go into a business with motive to earn Money.
. Don’t tell yourself you can not do something. ask yourself how you can do it.
. If you blow out once or twice , get up, adjust your plot and try again.
I recommend to read this book to those people who love today's most productive entrepreneurs life histories., who want exciting life and want to start thier own business.if you like challenges, adventures, business, this book is for you.
Go buy it or snatch it nonetheless read it.
SCREW IT, LET'S DO IT!
Excel.
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What a tight, gripping, exciting and fun autobiography of maybe the only hippie billionaire in history. After having read the thorough and almost academic biographies of John D. Rockefeller and Steve Jobs, this is a completely different beast altogether. The difference? Its fun! The book has humour, adventure, excitement, tragedy. It even has a villain (Lord King, the CEO of British Airways). What else could one wish for?
It is clear, that unlike the deadpan serious Rockefeller or the charismatic
What a tight, gripping, exciting and fun autobiography of maybe the only hippie billionaire in history. After having read the thorough and almost academic biographies of John D. Rockefeller and Steve Jobs, this is a completely different beast altogether. The difference? Its fun! The book has humour, adventure, excitement, tragedy. It even has a villain (Lord King, the CEO of British Airways). What else could one wish for?
It is clear, that unlike the deadpan serious Rockefeller or the charismatic sociopath Jobs, Branson is out there to have fun and extract the maximum amount of adventure from life. In fact the advetures, especially the boating and ballooning ones, are some of the most gritty and nail-bitingly exciting parts of the book.
Branson seems to have a knack of cheating death and narrowly escaping nearly catastrophic situations both in his dare-devil stunts and his business ventures which is nothing short of amazing. I counted almost 20+ episodes in his books, both in business and his personal life, each of which could warrant a separate book and could quench the thirst for adventure of almost any other man except Branson.
The first part of the book, which mainly deals with his youth, setting up the Virgin business, meeting various ladies and breaking unbreakable records, I'd rate six stars out of five. Yes, it was that good. More than once I found myself in complete awe of how Branson yet again narrowly escaped catastrophy or struck gold.
The second part of the book, which delves into his lengthy battle with British Airways was a bit less exciting. Sure, what British Airways did to try to tarnish Branson and sink Virgin was despicable but I found Branson's account of the whole ordeal a bit too detailed for my taste. As such, I would rate that part of the book four out of five stars, but since the first part was so extraordinarily good and so much more engaging than what I read of the lives of Jobs or Rockefeller, the book still gets an overall five stars out of five from me and a hefty recommendation to anyone interested in business (auto)biographies or real life adventure(r)s.
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Entertaining to read, however I would have preferred some more detail in terms of how he started the huge number of businesses he has started. The book tends to gloss over the actual day-to-day events, and mentions many of the Virgin companies only in passing.
Also, I would love to read a biography of Branson written by someone else, as I have the nagging suspicion that Branson's care-free and child-like public image is covering a cunning, ruthless, opportunistic and manipulative arbiter undernea
Entertaining to read, however I would have preferred some more detail in terms of how he started the huge number of businesses he has started. The book tends to gloss over the actual day-to-day events, and mentions many of the Virgin companies only in passing.
Also, I would love to read a biography of Branson written by someone else, as I have the nagging suspicion that Branson's care-free and child-like public image is covering a cunning, ruthless, opportunistic and manipulative arbiter underneath.
A few take-aways:
Business seems to not necessarily be only about a competitive advantage over others, but also about the amount of political leverage you have and how you employ that leverage. In particular (referring to the Virgin v British Airways case as described in the book) how you react to intimidation by others.
You can get away with having fun, as the act of having fun builds your own brand and attracts attention, which can be helpful in building positive relationships with others.
The idea that a business has two options when it is facing a cash crisis is inspiring:
1. "Fold" (as in Poker - terminology Branson uses) - i.e. the 'wrong' thing to do
2. "Accelerate" out of the crisis (i.e. push harder for expansion) - the 'right' thing to do
Branson's idea that writing down thoughts after conversations with people is essential, is also interesting.
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My first autobiography perhaps,
The book provides a really enjoyable account of Richard Branson's journey from a wonderfully talented albeit rebellious kid to being the driving force behind a multi-billion dollar conglomerate.
Synonymous with his reputation, the book is filled with stories of his daredevil exploits not only in the upper reaches of the atmosphere as a hot-air ballooning enthusiast but also on the business front where Branson defies conventional wisdom to emerge on top.
Though one ma
My first autobiography perhaps,
The book provides a really enjoyable account of Richard Branson's journey from a wonderfully talented albeit rebellious kid to being the driving force behind a multi-billion dollar conglomerate.
Synonymous with his reputation, the book is filled with stories of his daredevil exploits not only in the upper reaches of the atmosphere as a hot-air ballooning enthusiast but also on the business front where Branson defies conventional wisdom to emerge on top.
Though one may expect this book to be a fun-filled tale of Branson's wonderful(as we see it) life ,the book maintains a rather down to earth tone even when discussing huge business deals or celebrity encounters,you are never offered an outsiders view but instead every emotion and thought experienced by Branson along his journey.
His totally unique take on life which overflows into his business about only doing things that are fun(or injecting fun into otherwise staid affairs) resonates throughout the book. The book also showcases his bold risk-taking nature which he attributes to his parents.
Throughout the entire book you live every moment of the Richard Branson's first 20 years of the Virgin business,savouring every win and surviving every crisis.Branson draws the reader in with his magnetic persona which emanates from his book too!
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I have recently completed reading Walter Isaacson’s biography of Steve Jobs and it was an interesting counterpoint to Richard Branson’s biography. Both were extremely successful entrepreneurs, but how different they are/were.
Steve Jobs (according to Malcolm Gladwell’s Outliers) was the right person, in the right place at the right time. This allowed him to build products better than anyone else because he saw the “forest” where everyone else just saw the trees. His view of the world was very bla
I have recently completed reading Walter Isaacson’s biography of Steve Jobs and it was an interesting counterpoint to Richard Branson’s biography. Both were extremely successful entrepreneurs, but how different they are/were.
Steve Jobs (according to Malcolm Gladwell’s Outliers) was the right person, in the right place at the right time. This allowed him to build products better than anyone else because he saw the “forest” where everyone else just saw the trees. His view of the world was very black and white. If you worked for him you were either great (in which case working for him must have been an incredible feeling), or you were crap – in which case he must have been the world’s worse boss.
Richard Branson, judging from his book, was a different type of entrepreneur. Whereas it is questionable if Steve Jobs would have been as successful if he was not raised in silicon valley, Richard would have been a success anywhere (anywhere at least were capitalism is practiced). His ability to run a business (his business sense), his ability to take risks, his fearlessness in tackling the big boys and his willingness to empower his workforce are prominently on display in this book.
But Richard is more than just a businessman. He also discusses his adventures (such as attempting to fly a balloon around the world). Maybe the most impressive part of the book is how he used the financial clout of Virgin to fight climate change and Aids.
This is a book well worth reading. It reminds one of the expression of a “life well lived”.
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Richard Branson - the name itself invokes a vivid figure of liveliness, merriment and live life like king size attitude. His autobiography takes you through his entrepreneurial student life, his heady cash strapped days of Virgin Music expansion, his love life, his decision making process, his cross roads in life, his struggles, his failures, his mega successes, his battles and much more. The book presents Richard's candor, anecdotes and his attitude on platter to relish. I was surprised to know
Richard Branson - the name itself invokes a vivid figure of liveliness, merriment and live life like king size attitude. His autobiography takes you through his entrepreneurial student life, his heady cash strapped days of Virgin Music expansion, his love life, his decision making process, his cross roads in life, his struggles, his failures, his mega successes, his battles and much more. The book presents Richard'��s candor, anecdotes and his attitude on platter to relish. I was surprised to know that Richard is Dyslexic. Despite this limitation he never succumbed to anything. He played from his strengths to strengths and emerges victorious in game called life. He started his business rendezvous with a student magazine and then further moved on to various other things as new opportunities presented themselves in front of him. His attitude of speaking to so called big guys directly without any getting intimidated by their stature is commendable. For his student magazine he called all big advertisers and played all sorts of tricks to get them advertise in their student magazine. Similarly when he had to start his airlines he just dialed out Boeing and was able to cut out a win-win deal with them. Whenever a business opportunity came across he did very basic calculation on whether they will be profitable or not. He says that every business has to be fun to become profitable. Whenever he couldn't decide on something he went ahead with his gut feel and 'Screw it, let's do it' attitude. Many a times he has to part from his friends because of difference of opinion but he did all that so amicably that you feel awed. Couple of times he was in huge debt and was on the verge of financial breakdown but he sailed through everything with his shrewdness, people judgment, tough bargaining skills and sheer perseverance. Despite being a non entity in airlines business he took behemoth British Airways heads on and beaten them on their own game. He was maligned, threatened, bribed, shenanigan-ed however he took all the onslaughts head on and succeeded. Book also depicts his adventurous sports streak where many a times he survived near fatal accidents. His around the world balloon trip or flight to space demonstrate his zeal to enjoy life. Richard is also doing great social work in Africa to eradicate poverty and spreading awareness about HIV. Grab the book and savor.
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Very interesing book for me mainly for two reasons:
1. His keen insight followed by hardwork style is refreshingly different from the super strategy and analysis focus from the MBA courses. A happy medium is my preference.
2. His story of the battle with British Airways resonated with me as being very similar as the one my own family firm is engaged in. Better and cheaper product stymied by the system. Ditto for the experience with Bankers - when you need them they hang you out to dry, when you do
Very interesing book for me mainly for two reasons:
1. His keen insight followed by hardwork style is refreshingly different from the super strategy and analysis focus from the MBA courses. A happy medium is my preference.
2. His story of the battle with British Airways resonated with me as being very similar as the one my own family firm is engaged in. Better and cheaper product stymied by the system. Ditto for the experience with Bankers - when you need them they hang you out to dry, when you don't need them they call all the time to help you invest.
I must confess going into the book and expecting a bunch of fluff, since his image is very much as just a do crazy stunts to get attention type of thing. Was very impressed by his work ethic and discipline to make all the calls and put in any effort required. Not a deep strategic thinker but he is humble enough to realize he needs good partners and gives them the space to do their thing.
I approached this book with the expectation that it would be a rather dull autobiography of a super-successful businessman. I couldn't have been more wrong. Sir Richard's book is written in a manner close to an action-adventure movie with lots of suspense. While reading, I found myself rooting for the Virgin side most of the time, the book is so gripping.
In the beginning, I couldn't quite accept Richard Branson's take on business as doing it and having fun at the same time. However, looking at t
I approached this book with the expectation that it would be a rather dull autobiography of a super-successful businessman. I couldn't have been more wrong. Sir Richard's book is written in a manner close to an action-adventure movie with lots of suspense. While reading, I found myself rooting for the Virgin side most of the time, the book is so gripping.
In the beginning, I couldn't quite accept Richard Branson's take on business as doing it and having fun at the same time. However, looking at the way his book is written, I feel that now I understand this fun-in-business approach.
Overall, I liked this book very much. It details Sir Richard Branson's life as intertwined with the Virgin business, as well as his boating and ballooning adventures. I would recommend it to anyone who would like to know about how Virgin got where it is today, as well as people who want to look at the world of business from a different perspective.
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Ričards Brensons ir britu miljardieris, viens no pasaules veiksmīgākajiem uzņēmējiem. Savā autobiogrāfijā viņš apraksta savas skolas gaitas, pirmos soļus biznesā un sava uzņēmuma „Virgin” dibināšanu. Šajā grāmatā nav rakstīts kā ātri un daudz nopelnīt naudu, bet gan, ko cilvēks ar savu entuziasmu un smagu darbu var paveikt visas pasaules labā.
Reti kurš nezinās šo cilvēku. Viņa vārds ir zināms viņa gaisa balonu lidojumu dēļ, kosmosa tūrisma un „Virgin” impērijas dēļ.
Bieži nenākas lasīt tik aizrau
Ričards Brensons ir britu miljardieris, viens no pasaules veiksmīgākajiem uzņēmējiem. Savā autobiogrāfijā viņš apraksta savas skolas gaitas, pirmos soļus biznesā un sava uzņēmuma „Virgin” dibināšanu. Šajā grāmatā nav rakstīts kā ātri un daudz nopelnīt naudu, bet gan, ko cilvēks ar savu entuziasmu un smagu darbu var paveikt visas pasaules labā.
Reti kurš nezinās šo cilvēku. Viņa vārds ir zināms viņa gaisa balonu lidojumu dēļ, kosmosa tūrisma un „Virgin” impērijas dēļ.
Bieži nenākas lasīt tik aizraujošas biogrāfijas. R. Brensons savā grāmatā ir aprakstījis dažādus notikumus, uzvaras un zaudējumus, priekus un bēdas, tāpēc plaša emociju gamma ir garantēta.
Lai gan grāmata bija gara, tomēr nevienu brīdi nebija garlaicīgi. Notikumi virzījās uz priekšu ļoti strauji.
R. Brensons ir lieliska persona, viņa dzīvesstāsts ir ļoti iedvesmojošs un, manuprāt, viņš ir izcils piemērs, kādam jābūt labam biznesmenim.
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This is an inspiring autobiography about how wealthy business tycoon who in his young years was not a very good academic student, or a good sports player still was still able to be successful in the world. Even in his years of having his own business, he was faced with major competition and the Virgin franchise was on the verge of bankruptcy he did not give up, he just kept on adapting and modifying the way he did business to stay competitive with other companies. However, some might say that bu
This is an inspiring autobiography about how wealthy business tycoon who in his young years was not a very good academic student, or a good sports player still was still able to be successful in the world. Even in his years of having his own business, he was faced with major competition and the Virgin franchise was on the verge of bankruptcy he did not give up, he just kept on adapting and modifying the way he did business to stay competitive with other companies. However, some might say that business is boring, but Richard makes it interesting by going on antics whether it be drugs or hanging out with punk rock stars. The most interesting thing about this book is how Richard not only sees business opportunities everywhere around him, but that he puts it in action so quickly. This is a truly inspiring book that I think anyone should read
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Certainly, Richard Branson has led the kind of life that autobiographies were made for. The amount of near-death experiences alone make this infinitely more than the usual business-building paperback recounting. What I particularly like about this, though, is that it sounds extremely autobiographical, by which I mean that the voice is utterly authentic throughout. There are things that perhaps ought not to be in this book, there are sections that are confusing, that drag, there are scenes here a
Certainly, Richard Branson has led the kind of life that autobiographies were made for. The amount of near-death experiences alone make this infinitely more than the usual business-building paperback recounting. What I particularly like about this, though, is that it sounds extremely autobiographical, by which I mean that the voice is utterly authentic throughout. There are things that perhaps ought not to be in this book, there are sections that are confusing, that drag, there are scenes here and there that sound, frankly, pretty petty. And yet. In the context of one of the most personable and damn busy entrepeneurs on the planet, that's all perfectly fine, because the - to me - flaws of the telling here are as honest as the highlights, and they make for something exceptionally human. A fine read, well worth it.
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Fantastic account of Richard Branson's excitement-filled life and boundless business accomplishments. It's incredible to read how many times he came so close to loosing it all! His is definitely a non-traditional business style, and yet, he shares the same advice as so many other successful people: do what you love and what is fun, rather than just chasing the money, because that will come in time. While I was amazed by his constant desire to beat world records with adrenaline-pumping feats, I a
Fantastic account of Richard Branson's excitement-filled life and boundless business accomplishments. It's incredible to read how many times he came so close to loosing it all! His is definitely a non-traditional business style, and yet, he shares the same advice as so many other successful people: do what you love and what is fun, rather than just chasing the money, because that will come in time. While I was amazed by his constant desire to beat world records with adrenaline-pumping feats, I actually found some of the stories of his ballooning adventures to be a bit tedious. I much preferred the sections on his family and business dealings. Overall a great book - maybe not too much here that can be emulated business-wise, but certainly a lot of inspiration in terms of really living life to the fullest!
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The negative aspect of autobiographies are that they are usually from famous people. If you knew about the person before the book, you might end up reading an elaborated version of a Wikipedia article that you already read. Well, I have read about Branson's balloon adventures, and from what I gathered from the prologue, I was about go through a known story with a better first hand narration.
But it is way beyond than that. It is not about conquering the Pacific. It is not about conquering the bu
The negative aspect of autobiographies are that they are usually from famous people. If you knew about the person before the book, you might end up reading an elaborated version of a Wikipedia article that you already read. Well, I have read about Branson's balloon adventures, and from what I gathered from the prologue, I was about go through a known story with a better first hand narration.
But it is way beyond than that. It is not about conquering the Pacific. It is not about conquering the business world. It is simply about not loosing at any of them.
A fascinating book. An inspiring life. A must read.
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Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student. He then set up a record mail-order business in 1970. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as zavvi in
Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student. He then set up a record mail-order business in 1970. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as zavvi in late 2007. With his flamboyant and competitive style, Branson's Virgin brand grew rapidly during the 1980s - as he set up Virgin Atlantic Airways and expanded the Virgin Records music label. Richard Branson is the 236th richest person according to
Forbes
' 2008 list of billionaires as he has an estimated net worth of approximately $7.9 billion USD.
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“I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”
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“Most "necessary evils" are far more evil than necessary.”
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